Things are changing in the Substance Abuse Disorder and Drug Rehab Marketing space. Keep up with the changes. Here are some of the things that are happening in our industry.
- Google Paid Per Click Ads are not always an option.
- Addiction Treatment Marketing requires some special sauce.
- Landing Pages for the Addiction Treatment Industry are critical.
- LegitScript certification can be time-intensive and tedious.
- There are a lot of traditional problems with PPC in the Addiction Treatment Market.
- Live Chat and Call Center Services are Critical.
- Radio and TV are making a small comeback.
- Local Listings, backlinks, and general listings need to be up to date.
- Original content for addiction treatment centers needs to be epic. No more 500-word blog pieces.
- High-quality images and infographics are important.
- Social Media needs to be valuable and customized, otherwise, don’t do it. Bad social media will do more harm than good.
- Live Video is key. The visual quality doesn’t have to be great, but the audio and content need to be top-notch.
- Google Analytics, Tag Manager, and Facebook Analytics can not be ignored.
- GA4 needs to be implemented and configured.
- Google Search Console needs to be set up properly.
- Tracking codes need to be set up correctly.
- You need to constantly learn about the latest technology developments. If you’re not, your competitor is.