SEO for Drug Treatment Centers
Drug Rehab Centers need a special approach for search engine optimization
Background — the SEO Model
More companies provide SEO services than there are treatment centers. These companies charge from $500 to $10,000 monthly for their service. These companies optimize your pages to make it easier for folks to find your website.
There are a couple of problems with this model. First, you can’t be an expert in all areas. There are very few marketing companies that exclusively work with drug treatment centers. Second, it’s hard to catch up with the big players who have had teams of people writing content for up to a decade. Sometimes, the content dates even farther back than ten years.
First Page Results for Drug Treatment Searches
It’s not hard to get discouraged. Just Google a few phrases to see the common names that always show up. I get so frustrated; I’m sure you do, too. Sometimes, when researching a topic in the drug treatment industry, I use Bing.com to get a wider variety of results. Large treatment center conglomerates have mucked up the search results so badly that I can’t find the information I need.
People can’t find your treatment center.
Let me explain our strategy for doing SEO for treatment centers
We want our drug rehab content, keywords, tags, etc., to appeal to a few simple concepts.
- Appeal to people who are looking for themselves and others to enter treatment that day
- Appeal to people who are qualified to pay for treatment either with their employer-based PPO or cash
- Appeal to the unique strength of the treatment center we are working for
- Create sticky content and features that keep searchers on your web page longer
- It’s not just about people visiting your site. That is easy to do. You want to attract the right people. The best way to figure this out is by doing advanced tracking. This is done by tracking engagement time, scroll tracking, and link clicks.
Drug Rehab Focus for Search Engine Optimization
Bottom-line services for drug treatment centers
We’re not going to dazzle you with pretty reports and graphs that show (worthless) increased traffic to your website. We will track a person from our SEO through admission. We know that’s all that counts. My gut tells me if you’re looking at this page, you probably have had enough double talk and fancy graphs and need more clients.
The worse SEO is not SEO which doesn’t create calls and chats. SEO creates leads with Medicare, Medicaid, HMO, State Insurance, and No money. Or the information seeker is just doing research for a distant friend. These calls and chats you get from these candidates burn out your staff. Worse than that, they take time away from a highly qualified caller that is a perfect fit for your center.
Local Listings Advertising
A local business listing is an online entry that includes your business name, address, phone number (NAP), website, and other details. Local business listings aim to make your business more consistent, accurate, and searchable online. Local business listings play an important role in reputation, rankings, and revenue. That’s why it’s critical to see the big picture.
Optimized local or national page listings include sites:
- Bing
- Google My Business
- Apple Maps
- Y.P – Yellow Page
- Superpages – Dex Media
- Four Square
- City Search
- Manta
- Yelp
- Infogroup
- Localeze
- Factual
- Insider Pages
- Best of the Web
- Axiom
- Hot Frog
- Moz Local Management
- and others.
Landing Pages for the Addiction Treatment Center Industry are Critical
You can’t use your website as a landing page. You need special silos to address the exact needs of your potential patients. Our custom landing pages will blow your mind. To start, we typically whip out 3 to 5 pages per client. Each page matches the keywords to the ads. This way when someone clicks on an ad, the information shown is exactly what they’re expecting.
Happy searchers send positive signals back to the search engine, which increases your quality score and lowers the price of the ads. Win-win.
The best part — no one is doing this correctly. Most every treatment center we work with is driving their traffic to only a few pages. Even worse, some point their PPC traffic to only one page. The reason for having only one page is simple: it takes a lot of time, patience, and technical skill to develop a bunch-load of content pages. This is especially true when they are designed as isolated landing pages.
Traditional Problems with PPC in the Addiction Treatment Market
- Create audiences by setting up tracking
- Carefully select high-converting keywords
- Run daily tests and add negative keywords
- Write carefully crafted ads
- Target a more affluent audience with demographics
- We will even listen to the phone calls for feedback
Live Chat or Live Call Center
- Answer calls and online chats live 7 days a week
- Qualify potential clients
- Follow up with phone calls, emails text messages, and social media!
- Show people how to purchase insurance who don’t have it
- Family Interventions over the phone
- Prepare the entire family to ensure a successful recovery
- Provide packing lists, blog articles, and resources
- Follow up to ensure they are staying in treatment
- Provide expertise in calls techniques and intervention strategies – we have resources available for every caller – no one leaves a call empty-handed
Direct Response and Direct to Web
Another addiction treatment center marketing specialty is our Direct Response plan. Why would you consider Direct Response Marketing and Direct to Web Marketing? Because it’s a great way for drug rehabs and addiction treatment centers to find patients.
Our co-founder is considered a pioneer of Direct to Web Marketing. He has written, produced & aired over 1,000,000 minutes of radio campaigns and TV short-form infomercials.
Radio and or TV Marketing
- Create and test radio and or TV ads
- Provide analytics reports
- Purchase, monitor and analyze remnant media spots
Backlinks and General Listings Traffic Tactics
Simply put, backlinks are incoming links to a webpage.
When a site or webpage links to another page, it’s called a backlink. Many people feel that backlinks are a major metric for the ranking of a webpage. The theory is — a page with a lot of backlinks tends to rank higher on all major search engines, including Google. This is partially true. Good backlinks are an important part of a larger SEO solution
Industry Related Examples: Substance Abuse and Mental Health Administration (SAMHSA), Wellness.com, Best of The Web, Chamber of Commerce, EZ Local, and Top Rated Local.
Business growth on social media:
- Daily Management & Posts
- Custom Content Creation
- Personal Interactive Engagement
- Awareness & Follower Growth
- Content creation consists of modern and unique daily posts on your social media channels.
Why Local SEO?
Target: Google Maps
Best Suited For: Local / Niche Businesses
Keywords are generally: Long Tail / City / Town Specific
Covers: SEO Related Technical Audits + On Page + Off Page + Content Syndication + Local Listings
What to expect: Better Rankings on Google Maps + More Calls / Enquiries
Improvements Expected: From 1 month onwards
LOCAL SEO PACKAGES
| Keywords Plan | Upto 5 | Upto 10 | Upto 15 | Upto 25 | Custom Package |
|---|---|---|---|---|---|
| Target | Local SERP + Google Map | Local SERP + Google Map | Local SERP + Google Map | Local SERP + Google Map | Make Your Own Package here |
| Best Suited For | Business with 1 location | Business with 1 location | Up to 2 locations | 2 or more locations | |
| Expected Results | Rankings on Google Map + More Conversion (Calls + Leads) | Rankings on Google Map + More Conversion (Calls + Leads) | Rankings on Google Map + More Conversion (Calls + Leads) | Rankings on Google Map + More Conversion (Calls + Leads) | |
| Keywords Type | Localized | Localized | Localized | Localized | |
| On-Page Optimization | |||||
| Number of Locations Covered | 1 | 1 | 2 | 2+ | |
| Internal Link Structuring and Optimization | 3 | 4 | 6 | 10 | |
| Title & Meta Tags Optimization | 3 | 4 | 6 | 10 | |
| Content Marketing | |||||
| Article Writing | 1 | 1 | 1 | 2 | |
| Blog Writing | 2 | 2 | 2 | 3 | |
| Guest Blog Writing | - | - | 1 | 2 | |
| Classified Writing | 1 | 1 | 1 | 3 | |
| Off-Page Optimization | |||||
| Article Submission | 1 | 1 | 1 | 2 | |
| Blog Submission | 2 | 2 | 2 | 3 | |
| Guest Blog Submission | - | - | 1 | 2 | |
| Search Engine Submission | 3 | 3 | 5 | 8 | |
| Guest Blog Promotion | - | - | 3 | 5 | |
National SEO Packages
| Features | 10 Keywords Plan | 20 Keywords Plan | 30 Keywords Plan | 50 Keywords Plan | Complete Website Plan | Custom Package |
|---|---|---|---|---|---|---|
| Keywords | 10 | 20 | 30 | 50 | 50+ | Make Your Own Package here |
| Pages | 3 | 7 | 15 | 20 | 30+ | |
| Prior Analysis | Yes | Yes | Yes | Yes | Yes | |
| On-Page Optimization | ||||||
| Keywords Research & Analysis | Yes | Yes | Yes | Yes | Yes | |
| URL Optimization | Yes | Yes | Yes | Yes | Yes | |
| Meta Tags Creation | Yes | Yes | Yes | Yes | Yes | |
| Page Speed Optimization | Yes | Yes | Yes | Yes | Yes | |
| On-Site Blogging | 1 | 1 | 2 | 2 | 2 | |
| Image Optimization | Yes | Yes | Yes | Yes | Yes | |
| Inclusion of anchors | Yes | Yes | Yes | Yes | Yes | |
| Tracking & Analysis | Yes | Yes | Yes | Yes | Yes | |
| Google Analytics Integration | Yes | Yes | Yes | Yes | Yes | |
| Google Webmaster Integration | Yes | Yes | Yes | Yes | Yes | |
| Call To Action Additions | Yes | Yes | Yes | Yes | Yes | |
| Creation of Sitemaps | Yes | Yes | Yes | Yes | Yes | |
| Monthly Reporting | Yes | Yes | Yes | Yes | Yes | |
| Off-Page Optimization | ||||||
| Business Directory Submission | Yes | Yes | Yes | Yes | Yes | |
| Profile Creation | Yes | Yes | Yes | Yes | Yes | |
| Social Bookmarking | Yes | Yes | Yes | Yes | Yes | |
| Forums/FAQ’s | Yes | Yes | Yes | Yes | Yes | |
| Guest Post / Link Building | Yes | Yes | Yes | Yes | Yes | |
SEO PACKAGES For E-Commerce
| Features | 50 Keywords | 100 Keywords | 150 Keywords | Complete Website Plan | Custom Package |
|---|---|---|---|---|---|
| Initial SEO Audit (Pre-sales) | Yes | Yes | Yes | Yes | Make Your Own Package here |
| Detailed SEO Audit (Post-Sale) | |||||
| Keywords Research & Analysis | Yes | Yes | Yes | Yes | |
| Current Ranking Check | Yes | Yes | Yes | Yes | |
| Indepth Technical Analysis | Yes | Yes | Yes | Yes | |
| Content Duplicacy Check | Yes | Yes | Yes | Yes | |
| Mobile Usability Check | Yes | Yes | Yes | Yes | |
| Back Link Analysis | Yes | Yes | Yes | Yes | |
| Competitor Analysis | X | 1 | 1 | 2 | |
| On-Page Optimization | |||||
| Home & Business Pages Optimization | Yes | Yes | Yes | Yes | |
| Category Pages Optimization | Upto 8 | Upto 15 | Upto 15 | Upto 25 | |
| Brand Pages Optimization | Upto 5 | Upto 10 | Upto 20 | Upto 40 | |
| Product Detail Pages Optimization | Upto 10 | Upto 25 | Upto 50 | Upto 80 | |
| Campaign Pages Optimization | X | 1 | 2 | 2 | |
| Meta Tags Creation | Yes | Yes | Yes | Yes | |
| Existing Content Optimization | Yes | Yes | Yes | Yes | |
| Internal Linking | Yes | Yes | Yes | Yes | |
| Image Optimization | Yes | Yes | Yes | Yes | |
| On-Site Blogging* | Yes | Yes | Yes | Yes | |
| Canonical Tag Management | X | Yes | Yes | Yes | |
| Technical SEO | |||||
| URL Structure Optimization | Yes | Yes | Yes | Yes | |
| Page Speed Optimization | Yes | Yes | Yes | Yes | |
| XML Sitemap Creation | Yes | Yes | Yes | Yes | |
| Crawl Error Resolution | Yes | Yes | Yes | Yes | |
| Google & Bing Webmaster Setup | Yes | Yes | Yes | Yes | |
| Schema Markup Addition | X | Yes | Yes | Yes | |
| Off-Page Optimization* | |||||
| Search Engine Submission | Yes | Yes | Yes | Yes | |
| Business Directory Submission | Yes | Yes | Yes | Yes | |
| Profile Creation | Yes | Yes | Yes | Yes | |
| Social Bookmarking | Yes | Yes | Yes | Yes | |
| Forums/FAQ’s | Yes | Yes | Yes | Yes | |
| Guest Post / Link Building | Yes | Yes | Yes | Yes | |
| Press Release Writing (Once in 6 Months) | X | X | Yes | Yes | |
| Monthly Reporting* | |||||
| Progress Report | Yes | Yes | Yes | Yes | |
| Google Analytics Report | Yes | Yes | Yes | Yes | |
| Keyword Ranking Report | Yes | Yes | Yes | Yes | |