Drug Rehab Centers need a special approach for search engine optimization
Standard SEO methods don’t work on increasing admissions to treatment centers
Background — the SEO Model
More companies provide SEO services than there are treatment centers. These companies charge from $500 to $10,000 monthly for their service. These companies optimize your pages to make it easier for folks to find your website.
There are a couple of problems with this model. First, you can’t be an expert in all areas. There are very few marketing companies that exclusively work with drug treatment centers. Second, it’s hard to catch up with the big players who have had teams of people writing content for up to a decade. Sometimes, the content dates even farther back than ten years.
First Page Results for Drug Treatment Searches
It’s not hard to get discouraged. Just Google a few phrases to see the common names that always show up. I get so frustrated; I’m sure you do, too. Sometimes, when researching a topic in the drug treatment industry, I use Bing.com to get a wider variety of results. Large treatment center conglomerates have mucked up the search results so badly that I can’t find the information I need.
Remember, search engine optimization is so people can find exactly what they want.
People can’t find your treatment center.
Why? Standard SEO methods don’t work to increase admissions to treatment centers. Most agencies and contractors follow a cookie-cutter SEO strategy, performing “me too” SEO services and tactics. We only provide marketing services that produce actual intakes, not worthless clickbait. Trust me when I say we have found this out the hard way.
Let me explain our strategy for doing SEO for treatment centers
We want our drug rehab content, keywords, tags, etc., to appeal to a few simple concepts.
- Appeal to people who are looking for themselves and others to enter treatment that day
- Appeal to people who are qualified to pay for treatment either with their employer-based PPO or cash
- Appeal to the unique strength of the treatment center we are working for
- Create sticky content and features that keep searchers on your web page longer
- It’s not just about people visiting your site. That is easy to do. You want to attract the right people. The best way to figure this out is by doing advanced tracking. This is done by tracking engagement time, scroll tracking, and link clicks.
Drug Rehab Focus for Search Engine Optimization
Since 2014, we have been providing SEO services EXCLUSIVELY for drug and alcohol treatment centers. More importantly than providing those SEO services, we have answered thousands of live calls and chats that were produced from those SEO Services. From lead creation to client admission and ongoing family support, we were involved in the entire process. We create and, more importantly, assist in completing the treatment process. We know what works and what doesn’t.
Give us a call and let us do a free analysis of your company’s website. If we can add value we will tell you how. If we can’t add value we will let you know that too.
Bottom-line services for drug treatment centers
We’re not going to dazzle you with pretty reports and graphs that show (worthless) increased traffic to your website. We will track a person from our SEO through admission. We know that’s all that counts. My gut tells me if you’re looking at this page, you probably have had enough double talk and fancy graphs and need more clients.
The worse SEO is not SEO which doesn’t create calls and chats. SEO creates leads with Medicare, Medicaid, HMO, State Insurance, and No money. Or the information seeker is just doing research for a distant friend. These calls and chats you get from these candidates burn out your staff. Worse than that, they take time away from a highly qualified caller that is a perfect fit for your center.