Addiction Treatment Center Marketing
We’re The Addiction Treatment Center Marketing Experts
That is a bold claim. To back it up, you first need to know how we started marketing addiction treatment. After being pioneers in direct response marketing in other industries, we entered the addiction treatment marketing space in 2014. We went all in on addiction treatment marketing. We spent our money from 2014-2017 testing every avenue of direct response marketing for addiction treatment. This includes search engine optimization (SEO), branding, pay-per-click advertising (PPC), Radio, Television, Buying Calls, Social Media, and Affiliate Programs.
Most other companies will charge you for their learning curve. We made our costly mistakes years ago. For this reason, every dollar you spend with us will be used to increase your admissions.
Since 2018, we have exclusively contracted with 6-50-bed treatment centers. This includes Detox, Residential, PHP, and IOP facilities. We only work with ethical treatment centers. If you have a dodgy past, don’t bother contacting us. Our founders have over 25 years each in the recovery community and want to work with treatment centers that care about their clients getting and staying clean and sober.
Google Pay for Click or PPC is our initial go-to for most new clients. PPC is the only thing that works faster to get new center clients. We can have you up and running in 2-4 weeks. Since we have spent millions of dollars advertising on Google we bring all that experience to your center. We also give our clients access to our over 1,000 negative keyword databases. If you don’t know what a negative keyword is, let me give you a few: “Medicaid,” “Medicare,” “state insurance,” “scholarship,” etc. If you don’t have negative keywords set up in your ad campaign, you’ll pay for bad leads. If you advertise “drug rehab Ohio” and don’t load the negative keyword “scholarship” in your campaign, you just spent $100 on a “non-converting” click.
Getting Started On A Rehab Center Marketing Plan
Most of our clients have either no idea where to start or have had a horrible experience with a previous addiction treatment marketing company. Before we contract with a new company, we will spend all the time you need to get comfortable with us. We also don’t compete for treatment centers in the same geographic area. If we provide addiction treatment marketing services to a client in Dallas, we won’t take another treatment center client within a few hundred miles. We don’t want to compete against ourselves.
Some of our treatment center clients only market in their demographic area and others advertise in a good portion of the United States. PHP and IOP treatment centers will market within a drivable distance. We have a lot of addiction treatment marketing experience in destination rehabs. Treatment centers in Arizona, California, Texas, and Florida are known for attracting clients.
Let us show you how to compete with rehab and treatment centers with a million-dollar budget. We have successfully been doing that for years.
We will convey the uniqueness of your drug treatment center with content, video, and photography. We do this while creating a personal experience for your website visitors to get to know you. We’ll manage all the little details that will help you stand out from larger centers, as well as other local competitors.
Your Addiction Treatment Center Marketing Plan Needs to be Distinctive
Our value: using proven methods to help your addiction treatment facility stand out from the competition.
In short, we’ll craft an individualized, cohesive marketing program to attract and retain your ideal patients.
Our Addiction Marketing Services are Affordable
Work with us, and you will enjoy savings because we’ve already spent millions of dollars improving our ad campaigns.
Most companies like ours work with other people’s money. We started out using our finances to test our strategies. We spent a lot of money … You’ve heard that expression “put your money where your mouth is.” That’s what we did. Finding an addiction treatment center marketing agency that uses its own money is hard. Just ask them.
We have a unique approach to Pay Per Click Advertising. We have a turnkey system that includes the following:
- Finding niche keywords for your unique treatment center
- Matching it with precise ads and driving the clicks to a landing site.
- Building the landing pages from scratch.
- Building more landing pages to match the ads
Google Ads LegitScript
We are experts with Google Ads. We only take LegitScript-certified clients or have a certification plan. We do this because we are specialized. There are many Google Ads PPC companies, but very few with such a narrow niche. We’re good at Google Ads because we know the landscape.
Landing Pages for the Addiction Treatment Center Industry are Critical
You can’t use your website as a landing page. You need particular silos to address the exact needs of your potential patients. Our custom landing pages will blow your mind. To start, we typically whip out 3 to 5 pages per client. Each page matches the keywords to the ads. This way, when someone clicks on an ad, the information shown is precisely what they expect.
Happy searchers send positive signals back to the search engine, which increases your quality score and lowers the price of the ads. Win-win.
The best part — only a few addiction treatment centers are doing this correctly. Almost every treatment center we work with drives their traffic to only a few pages. Even worse, some point their PPC traffic to only one page. The reason for having only one page is simple: it takes a lot of time, patience, and technical skill to develop a bunch-load of content pages. This is especially true when they are designed as isolated landing pages.
Traditional Problems with PPC in the Addiction Treatment Market
If you have been running ads on any platform, you know that the biggest problem you face is getting too many calls from people with either Medicaid, insufficient insurance, or no insurance.
This is what we do to avoid these typical problems:
- Create audiences by setting up tracking
- Carefully select high-converting keywords
- Run daily tests and add negative keywords
- Write carefully crafted ads
- Target a more affluent audience with demographics
- We will even listen to the phone calls for feedback
Local Listings Advertising
A local business listing is an online entry that includes your business name, address, phone number (NAP), website, and other details. Local business listings aim to make your business more consistent, accurate, and searchable online. Local business listings play an important role in reputation, rankings, and revenue. That’s why it’s critical to see the big picture.
Optimized local or national page listings include sites:
- Bing
- Google My Business
- Apple Maps
- Y.P – Yellow Page
- Superpages – Dex Media
- Four Square
- City Search
- Manta
- Yelp
- Infogroup
- Localeze
- Factual
- Insider Pages
- Best of the Web
- Axiom
- Hot Frog
- Moz Local Management
- and others.
Landing Pages for the Addiction Treatment Center Industry are Critical
You can’t use your website as a landing page. You need special silos to address the exact needs of your potential patients. Our custom landing pages will blow your mind. To start, we typically whip out 3 to 5 pages per client. Each page matches the keywords to the ads. This way when someone clicks on an ad, the information shown is exactly what they’re expecting.
Happy searchers send positive signals back to the search engine, which increases your quality score and lowers the price of the ads. Win-win.
The best part — no one is doing this correctly. Most every treatment center we work with is driving their traffic to only a few pages. Even worse, some point their PPC traffic to only one page. The reason for having only one page is simple: it takes a lot of time, patience, and technical skill to develop a bunch-load of content pages. This is especially true when they are designed as isolated landing pages.
Traditional Problems with PPC in the Addiction Treatment Market
- Create audiences by setting up tracking
- Carefully select high-converting keywords
- Run daily tests and add negative keywords
- Write carefully crafted ads
- Target a more affluent audience with demographics
- We will even listen to the phone calls for feedback
Live Chat or Live Call Center
- Answer calls and online chats live 7 days a week
- Qualify potential clients
- Follow up with phone calls, emails text messages, and social media!
- Show people how to purchase insurance who don’t have it
- Family Interventions over the phone
- Prepare the entire family to ensure a successful recovery
- Provide packing lists, blog articles, and resources
- Follow up to ensure they are staying in treatment
- Provide expertise in calls techniques and intervention strategies – we have resources available for every caller – no one leaves a call empty-handed
Direct Response and Direct to Web
Another addiction treatment center marketing specialty is our Direct Response plan. Why would you consider Direct Response Marketing and Direct to Web Marketing? Because it’s a great way for drug rehabs and addiction treatment centers to find patients.
Our co-founder is considered a pioneer of Direct to Web Marketing. He has written, produced & aired over 1,000,000 minutes of radio campaigns and TV short-form infomercials.
Radio and or TV Marketing
- Create and test radio and or TV ads
- Provide analytics reports
- Purchase, monitor and analyze remnant media spots
Backlinks and General Listings Traffic Tactics
Simply put, backlinks are incoming links to a webpage.
When a site or webpage links to another page, it’s called a backlink. Many people feel that backlinks are a major metric for the ranking of a webpage. The theory is — a page with a lot of backlinks tends to rank higher on all major search engines, including Google. This is partially true. Good backlinks are an important part of a larger SEO solution
Industry Related Examples: Substance Abuse and Mental Health Administration (SAMHSA), Wellness.com, Best of The Web, Chamber of Commerce, EZ Local, and Top Rated Local.
Business growth on social media:
- Daily Management & Posts
- Custom Content Creation
- Personal Interactive Engagement
- Awareness & Follower Growth
- Content creation consists of modern and unique daily posts on your social media channels.
Content Creation for Addiction Treatment Centers
We develop the content using your mission and brand “vibe” to engage people. The bottom line: we use a combination of content that either educates, inspires, or informs folks about addiction and recovery.
Images and Infographics
Treatment Centers and Social Media
Create or Enhance Profiles:
- Google+ Brand Page
- Google My Business
- Google Personal Profile
- Snapchat
- Periscope
- Populate account details with a short organizational bio, website address, and email address
- Create initial visuals and videos
- Create 2 to 4 tweets a day
- Grow to an additional five hundred followers
- Enhance Company Profile
- Create large custom images of the organization
- Configure or enhance company type, full address info, contact info, description, categorization, and company size
- Set up Instagram Company Page
- Create a custom header and company bio, website address, and location
- Create unique visuals with your branding!
- Grow from zero followers to about 500 in 3 months
Social Media Customization
- Populate important your important “About Section” with a short organizational description, full address info, location on a map, phone number, contact email address, website address, link to a Twitter account, hours of operation, year founded, categorization
- Upload additional photos of the organization (e.g., outside photos, inside photos, staff photos)
- Create and uploaded custom videos • Create one to two post(s) daily
- Grow the account with increased fans
- Populate account details with a short organizational bio, website address, and email address
- Create initial visuals and videos
- Create 2 to 4 tweets a day
- Grow to an additional five hundred followers
- Enhance Company Profile
- Create large custom images of the organization
- Configure or enhance company type, full address info, contact info, description, categorization, and company size
- Set up Instagram Company Page
- Create a custom header and company bio, website address, and location
- Create unique visuals with your branding!
- Grow from zero followers to about 500 in 3 months
- Set up Company Page
- Create custom head, bio, website address, and location
- Create five boards
- Put ten pins on each board and drive traffic to a web page
Live Video Marketing
Platform-specific marketing for your unique treatment center Brand.
Ad campaigns for Facebook, Twitter, Instagram, Pinterest, And all the rest … We know how to create custom audiences for laser-specific goals. We design visual social media advertisements that will capture the attention of the participants you want at your center. From creating advertising copy to adding the most effective colors to images, we will use the addiction treatment center industry’s best practices. These are practices that work. The multiple advertising services we create will get you to your goals.
Google Analytics To Track Advertising Performance
Data includes, but is not limited to:
- How many people visited the site
- How much time did they spend on the site
- Did they find the site from Google search or other sources
- What pages did they visit.
Here are some questions that basic analytics reports can answer.
- Are the visitors coming to your site first-timers or returning visitors?
- When folks come to your site, how many pages are they looking at? Are they clicking on your homepage and leaving? Do they immediately go over to your blog and read some articles
- Where is your traffic coming from? For example, are your website visitors finding you through organic search, your Facebook page, or from a local source?
- What is your bounce rate? A “bounce” is when a person visits one page and leaves. This can be good or bad. If the person was looking to answer a question and found the answer on one of your pages, they are satisfied. However, if they went to a page and thought, “yikes, this isn’t going to help,” then you have not sent the right signals to the search engine.
- What are your lead generation costs? If you’re spending money on advertising, how much is each patient costing you?
- How about your average session duration? You may add some content if people aren’t spending much time on your site. Do you need to add a Q&A page, directions to your facility, or a program schedule?
Google Search Console – Webmaster Tools
Yoast SEO Installation and Setup
Tracking Codes
Live Chat Software
About Us
Victoria Berman: Specializes in working with addiction treatment centers to get the right patients to fill their beds. One of her passions is reviewing and creating an analytic solution to gain insight into current visitors to a treatment center website. She also loves to use their current website assets to launch successful ad campaigns on Facebook, Google, Bing, Pinterest, and more. She looks at the current web design, content management, local search, social media, and search engine optimization (SEO) with a fresh, practical approach. Victoria’s unique boutique service produces stunning results for the right fit. Combining her modern technology skills with the ability to place patients make for a spectacular outcome directly. She is Google Adwords Certified, Bing Adwords Certified, and Google Analytics Certified, as well as accredited in Facebook, Pinterest, Twitter, and Yelp ads. She also has several certifications relating to search engine optimization and WordPress. Previously, she was a sales consultant at Lucent Technologies and Avaya. Sold and managed the implementation of million-dollar call centers for Fortune 500’s like MGM Studios & Linksys. These integrated solutions combined VoIP, telecommunications, and network management.
Contact her directly at 949-307-2880
Has been involved in addiction recovery for 28 years. Bruce has helped countless individuals and their families recover from the disease of addiction. As part of that mission, in 2014, he created a Substance Abuse Treatment Facility Network across the United States. This much-needed service, 800 Recovery Hub.com, matches people needing recovery with a facility that can and will treat their needs. He also created a free intervention platform NoCostIntervention.com to perform phone-based interventions from and to anywhere.
Has over 25 years of experience in assisting others with Addiction Recovery. The founder of his own company has sold millions of products using DRM (The Internet, Radio, TV, and Print), i.e., Books, CDs, and Mentoring Programs. As a business advisor and as an NASD investment banking firm owner, he has raised over 50 million dollars of start-up capital for various companies, built their management teams and the board of directors, and made companies public. Started wind energy in CA in the 1980s by co-founding the San Gorgonia Wind Energy Association. Contact Bruce:
877-590-5859 ext 700