Addiction Treatment PPC
We Help Treatment Centers Get Found Fast, By the People Who Need Help Now
We’re The Addiction Treatment Lead Generation Experts
That is a bold claim. To back it up, you first need to know how we started marketing addiction treatment.
After being pioneers in direct response marketing in other industries, 800 Recovery Hub entered the addiction recovery marketing space in 2014. We went all in on addiction treatment marketing. We spent our money from 2014-2017 testing every avenue of direct response marketing for addiction treatment. This includes treatment center SEO, branding, addiction treatment PPC, Radio, Television, Buying Call and chat, Social Media, and Affiliate Programs.
Most other companies will charge you for their learning curve. We made our costly mistakes years ago. For this reason, every dollar you spend with us will be used to increase your admissions.
Since 2018, we have exclusively contracted with 6-50-bed treatment centers, including Detox, Residential, PHP, and IOP facilities. We only work with ethical treatment centers. If you have a dodgy past, don’t bother contacting us. Our founders have over 25 years of experience in the recovery community, and they want to work with treatment centers that care about their clients getting and staying clean and sober.
Google Pay-Per-Click or PPC is our initial go-to for most new clients. Addiction treatment PPC is the only thing that works faster to get new center clients. We can have you up and running in 2-4 weeks. Since we have spent millions of dollars advertising on Google, we bring all that experience to your center. We also give our clients access to our databases that include over 1,000 negative keywords. If you don’t know what a negative keyword is, let me give you a few: “Medicaid,” “Medicare,” “state insurance,” “scholarship,” etc. If you don’t have negative keywords set up in your ad campaign, you’ll pay for bad leads. If you advertise “drug rehab Ohio” and don’t load the negative keyword “scholarship” in your campaign, you just spent $100 on a “non-converting” click.
Getting Started on An Addiction Recovery Marketing Plan
Most of our clients have either no idea where to start or have had a horrible experience with a previous addiction treatment marketing company or drug rehab PPC agency. Before we contract with a new company, we will spend all the time you need to get comfortable with us. We also don’t compete for treatment centers in the same geographic area. If we provide addiction recovery marketing services to a client in Dallas, we won’t take another treatment center client within a few hundred miles. We don’t want to compete against ourselves.
Some of our treatment center clients only market in their demographic area and others advertise in a good portion of the United States. PHP and IOP treatment centers will market within a drivable distance. We have extensive addiction treatment marketing experience in destination rehabs. Treatment centers in Arizona, California, Texas, and Florida are known for attracting clients.
Let us show you how to compete with rehab and treatment centers with a million-dollar budget. We have successfully been doing that for years.
We will convey the uniqueness of your drug treatment center with content, video, and photography. We do this while creating a personal experience for your website visitors to get to know you. We’ll manage all the little details that will help you stand out from larger centers, as well as other local competitors.
Your Addiction Treatment Lead Generation Plan Needs to be Distinctive
Our value: using proven methods to help your addiction treatment facility stand out from the competition.
In short, we’ll craft an individualized, cohesive addiction recovery marketing program to attract and retain your ideal patients.
Our Addiction Marketing Services are Affordable
Work with us, and you will enjoy savings because we’ve already spent millions of dollars improving our ad campaigns.
Most companies like ours work with other people’s money. We started out using our finances to test our strategies. We spent a lot of money … You’ve heard that expression “put your money where your mouth is.” That’s what we did. Finding a drug rehab PPC agency that uses its own money is hard. Just ask them.
We have a unique approach to addiction treatment PPC. Our drug rehab PPC agency has a turnkey system that includes the following:
- Finding niche keywords for your unique treatment center.
- Matching it with precise ads and driving the clicks to a landing site.
- Building the landing pages from scratch.
- Building more landing pages to match the ads.
We typically build a half-dozen landing pages for our clients. Matching your ads to a landing page is essential. This results in lower costs and higher conversions.
Google Ads LegitScript
We are Google Ads experts. We only take LegitScript-certified clients or have a certification plan. We do this because we are specialized. There are many Google Ads PPC companies, but few have such a narrow niche. We’re good at Google Ads because we know the landscape.
Landing Pages for the Addiction Treatment Center Industry are Critical
You can’t use your website as a landing page. You need particular silos to address the exact needs of your potential patients. Our custom landing pages will blow your mind. To start with, we typically whip out 3 to 5 pages per client. Each page matches the keywords to the ads. This way, when someone clicks on an ad, the information shown is precisely what they expect.
Happy searchers send positive signals back to the search engine, which increases your quality score and lowers the price of the ads. Win-win.
The best part is that only a few addiction treatment centers are doing this correctly. Almost every treatment center we work with drives their traffic to only a few pages. Even worse, some point their PPC traffic to only one page. The reason for having only one page is simple: it takes a lot of time, patience, and technical skill to develop a bunch-load of content pages. This is especially true when they are designed as isolated landing pages.
Traditional Problems with Addiction Treatment PPC
If you have been running ads on any platform, you know that the biggest problem you face is getting too many calls from people with either Medicaid, insufficient insurance, or no insurance.
This is what we do to avoid these typical problems:
- Create audiences by setting up tracking
- Carefully select high-converting keywords
- Run daily tests and add negative keywords
- Write carefully crafted ads
- Target a more affluent audience with demographics
- We offer call review to listen to the phone calls and give feedback
Are you overwhelmed by all the information and marketing choices? We’re here to help. Call or email our drug rehab PPC agency.
Local Listings Advertising
A local business listing is an online entry that includes your business name, address, phone number (NAP), website, and other details. Local business listings aim to make your business more consistent, accurate, and searchable online. Local business listings play an important role in reputation, rankings, and revenue. That’s why it’s critical to see the big picture.
Optimized local or national page listings include sites:
- Bing
- Google My Business
- Apple Maps
- Y.P – Yellow Page
- Superpages – Dex Media
- Four Square
- City Search
- Manta
- Yelp
- Infogroup
- Localeze
- Factual
- Insider Pages
- Best of the Web
- Axiom
- Hot Frog
- Moz Local Management
- and others.
Landing Pages for the Addiction Treatment Center Industry are Critical
You can’t use your website as a landing page. You need special silos to address the exact needs of your potential patients. Our custom landing pages will blow your mind. To start, we typically whip out 3 to 5 pages per client. Each page matches the keywords to the ads. This way when someone clicks on an ad, the information shown is exactly what they’re expecting.
Happy searchers send positive signals back to the search engine, which increases your quality score and lowers the price of the ads. Win-win.
The best part — no one is doing this correctly. Most every treatment center we work with is driving their traffic to only a few pages. Even worse, some point their PPC traffic to only one page. The reason for having only one page is simple: it takes a lot of time, patience, and technical skill to develop a bunch-load of content pages. This is especially true when they are designed as isolated landing pages.
Traditional Problems with PPC in the Addiction Treatment Market
- Create audiences by setting up tracking
- Carefully select high-converting keywords
- Run daily tests and add negative keywords
- Write carefully crafted ads
- Target a more affluent audience with demographics
- We will even listen to the phone calls for feedback
Live Chat or Live Call Center
- Answer calls and online chats live 7 days a week
- Qualify potential clients
- Follow up with phone calls, emails text messages, and social media!
- Show people how to purchase insurance who don’t have it
- Family Interventions over the phone
- Prepare the entire family to ensure a successful recovery
- Provide packing lists, blog articles, and resources
- Follow up to ensure they are staying in treatment
- Provide expertise in calls techniques and intervention strategies – we have resources available for every caller – no one leaves a call empty-handed
Direct Response and Direct to Web
Another addiction treatment center marketing specialty is our Direct Response plan. Why would you consider Direct Response Marketing and Direct to Web Marketing? Because it’s a great way for drug rehabs and addiction treatment centers to find patients.
Our co-founder is considered a pioneer of Direct to Web Marketing. He has written, produced & aired over 1,000,000 minutes of radio campaigns and TV short-form infomercials.
Radio and or TV Marketing
- Create and test radio and or TV ads
- Provide analytics reports
- Purchase, monitor and analyze remnant media spots
Backlinks and General Listings Traffic Tactics
Simply put, backlinks are incoming links to a webpage.
When a site or webpage links to another page, it’s called a backlink. Many people feel that backlinks are a major metric for the ranking of a webpage. The theory is — a page with a lot of backlinks tends to rank higher on all major search engines, including Google. This is partially true. Good backlinks are an important part of a larger SEO solution
Industry Related Examples: Substance Abuse and Mental Health Administration (SAMHSA), Wellness.com, Best of The Web, Chamber of Commerce, EZ Local, and Top Rated Local.
Business growth on social media:
- Daily Management & Posts
- Custom Content Creation
- Personal Interactive Engagement
- Awareness & Follower Growth
- Content creation consists of modern and unique daily posts on your social media channels.
Content Creation for Addiction Treatment Centers
We develop the content using your mission and brand “vibe” to engage people. The bottom line is that we use a combination of content that educates, inspires, or informs folks about addiction and recovery.
Images and Infographics
We have made our other clients’ media channels stand out by providing high-quality custom images, including their branding and logo, when appropriate. Personal interactive engagement consists of engaging and interacting with followers on social media. We post content that drives likes, retweets, comments, and shares. It’s important to note that we have authentic conversations with people who may need your rehab services (daily).
Treatment Centers and Social Media
800 Recovery Hub strategically increases fans and followers for your accounts. The method combines a natural and organic approach. We use hashtags and follow influencers and high-profile accounts. We “like”, comment on other users’ posts, and respond to daily questions. This also includes a tiny bit of removing inappropriate or “spammy” followers. Any account with profanity, controversy, or extreme immaturity is blocked.
We Create or Enhance Your Profile On:
- Google My Business
- Populate account details with a short organizational bio, website address, and email address
- Create initial visuals and videos
- Create 2 to 4 tweets a day
- Grow to an additional five hundred followers
- Enhance Company Profile
- Create large custom images of the organization
- Configure or enhance company type, full address info, contact info, description, categorization, and company size
- Set up Instagram Company Page
- Create a custom header and company bio, website address, and location
- Create unique visuals with your branding!
- Grow from zero followers to about 500 in 3 months
Social Media Customization
Populate your important “About Section” with a short organizational description, full address info, location on a map, phone number, contact email address, website address, link to a Twitter account, hours of operation, year founded, and categorization.
- Create one to two post(s) daily.
- Create and upload custom videos.
- Upload additional photos of the organization (e.g., outside photos, inside photos, staff photos).
- Grow the account with increased fans.
- Populate account details with a short organizational bio, website address, and email address.
- Create initial visuals and videos.
- Create two to four tweets a day.
- Grow to an additional five hundred followers.
- Enhance Company Profile.
- Create large custom images of the organization.
- Configure or enhance company type, full address info, contact info, description, categorization, and company size.
- Set up an Instagram Company Page.
- Create a custom header and company bio, website address, and location.
- Create unique visuals with your branding!
- Grow from zero followers to about 500 in 3 months.
- Set up the Company Page.
- Create a custom head, bio, website address, and location.
- Create five boards.
- Put ten pins on each board and drive traffic to a web page.
Live Video Marketing
Live is the best way to interact with viewers in real time. Field their frequently asked questions, hear what’s on their minds, and check out their real-time reactions to measure how your broadcast is going. How about giving a tour of your treatment facility or interviewing the media staff? After it’s over, we can put it on your website or host it on your YouTube channel.
Platform-specific Addiction Recovery Marketing for Your Unique Treatment Center Brand
Ad campaigns for Facebook, Twitter, Instagram, Pinterest, and all the rest … We know how to create custom audiences for laser-specific goals. We design visual social media advertisements that will capture the attention of the participants you want at your center. From creating advertising copy to adding the most effective colors to images, we will use the addiction treatment center industry’s best practices. These are practices that work. The multiple advertising services we create will get you to your goals.
Google Analytics to Track Advertising Performance
Data includes, but is not limited to:
- How many people visited the site
- How much time did they spend on the site
- Did they find the site from Google search or other sources
- What pages did they visit?
Knowing who’s visiting your treatment center website and why is essential. If you don’t know where your traffic is coming from and why … It’s hard to calculate what’s working.
Here are some questions that basic analytics reports can answer:
- Are the visitors coming to your site first-timers or returning visitors?
- When folks come to your site, how many pages are they looking at? Are they clicking on your homepage and leaving? Do they immediately go over to your blog and read some articles?
- Where is your traffic coming from? For example, are your website visitors finding you through organic search, your Facebook page, or from a local source?
- What is your bounce rate? A “bounce” is when a person visits one page and leaves. This can be good or bad. If the person was looking to answer a question and found the answer on one of your pages, they are satisfied. However, if they went to a page and thought, “Yikes, this isn’t going to help,” then you have not sent the right signals to the search engine.
- What are your addiction treatment lead generation costs? If you’re spending money on advertising, how much does each patient cost you?
- How about your average session duration? You may add some content if people aren’t spending much time on your site.
- Do you need to add a Q&A page, directions to your facility, or a program schedule?
Once you realize which metrics are most important, you will be able to provide better service and increase your census. We recently took on a client who needed analytics on their site. It’s incredible how much we learned about their business. It’s a small 6-bed facility. After 30 days of optimizing their content, we’re proud to say they went from empty to nearly full.
Google Search Console – Webmaster Tools
This tool provides you with detailed reports on how Google sees your website. These reports will help you make your website more search engine friendly for the best SEO results.
Yoast SEO Installation and Setup
This SEO plugin helps you easily optimize your website to perform better in search results. It helps to provide details where the WordPress website can’t. It has built-in content analysis, meta keywords, description management, managing duplicate content, XML sitemaps, social features, rich snippets, and more. We optimize every page on your website using this plugin.
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
Tracking Codes
An everyday use of UTM code is to create a vanity URL for each offline campaign and then redirect that URL to whatever forwarding address you assign to it — most likely your primary domain. This will allow you to track how a weekly newspaper ad, coupon, radio ad, or TV commercial is working without creating custom landing pages for each campaign. By creating a separate UTM code for TV commercials and print ads, for example, you can get data on which generates more traffic, conversions, etc.