Landing Pages for Drug Treatment Centers

Drug Rehabs Need Specialized Landing Pages

Your homepage is not your landing page.

If you’re spending money on the internet, radio, television, or print ads, you must custom-build a specific “landing page” for each ad. Landing pages are not websites. They look like a website and will link to your main website, but they are specifically built, tested, and tweaked to match a specific advertising campaign. 

It’s all about expectations. If someone clicks on an ad for dual-diagnosis treatment, then the page they land on must be all about dual-diagnosis.

The Drug Rehab Homepage

Websites are for people who found you organically or for your admissions team to walk a potential client through your website one click at a time. If you don’t have custom landing pages built for each of your direct marketing messages, you could be losing 75% of your potential admissions from those methods or more.

Landing pages are affordable to build but costly to ignore

Creating specific landing pages is essential if you know what you’re doing. For example, if you advertise for people who need “opiate detox,” you would send them to a custom landing page that focuses predominately on opiate detox. It will be similar in look and feel to your website’s “Detox” page except for the landing page content, which will be more specific to the keywords they searched for.

Your Opiate Detox Landing Page will mention all the different forms of opiates, including Heroin. Your landing page will mention using medications in detox, like Buprenorphine, Naloxone, and Vivitrol. What your opiate landing page won’t say is alcohol.

As a side benefit, this helps with your search engine optimization. You’re creating positive signals to Google. That’s because people click on your page, scroll, and read the information. The algorithm tracks all of this behavior. 

What your opiate landing page won’t mention is alcohol.

Most opiate users don’t drink alcohol. They feel unique and different from alcoholics. So, if you are advertising “Opiate Detox,” why send a person seeking opiate detox to a page that talks partially about the detoxification process from Alcohol? The result will be a quick hit on the back button. This sends a signal to you are not providing valuable information.

It’s worse in reverse. Do you think a person with an alcohol problem wants to be compared to a heroin user? Heck No!

If you advertise “Alcohol Treatment,” you want to send that searcher to a page all about alcohol treatment. Yes, there will be a carefully placed link to “Other Addictions” for the dully addicted, but the page will attract alcoholics. I am just trying to make a point here about why Landing Pages work.

Landing pages are much more than just different content. There will be several  “CTA” Calls to Action and a lot of Tracking and  Tweaking!

When people respond to an ad for “Opiate Detox,” they’re usually in action mode, not research. When a person is in action mode, you must give them multiple avenues to contact you. This needs to be aggressive but with a subtle touch. You don’t want to look like a neon billboard. This comes across as untrustworthy because Landing pages usually have a carefully placed “quick contact” form. A custom chat window that says, “Can I answer your opiate detox questions?” A click-to-call and several well-placed phone numbers.

Once the Landing Page goes live, the hard work begins.

Once the landing page is up and running, the hard work begins. This is when we roll our sleeves and start tracking users and reviewing the analytics. We place scroll tracking on all landing pages, telling us where someone exits the page. On videos, we place time tracking to see how long each visitor watches and when they exit. Analytics are used to see where visitors come from and where they go. We constantly analyze data, make corrections, and start the process repeatedly.

Avoiding Website Developers

Making lots of small changes to your website isn’t very practical. There’s a lot of back-end code that can be messed up. That’s why a landing page is so effective. We can make daily changes to the landing page in isolation. It’s also easy to do A/B testing. Answering questions like:

    • What photo converts better?
    • Should I change my headline?
    • Are the call-to-action buttons easily seen?

Remember that your website is your company image. Your landing page addresses a specific problem a person needs a solution for.

Crafting a Value Proposition for your landing page

Your website has a tagline, vision page, and mission statement. However, landing pages forgo those things instead of using a unique value proposition. This statement answers, “How will you solve my problem?”

Using Layout as Persuasion

A landing page uses whitespace, contrast typography, and direction cues to emphasize your message. Treatment centers don’t have full-time employees who are skilled in the art of copywriting and presentation.

The bottom line for drug rehabs and landing pages

We would love to earn your business. We can create conversion-optimized landing pages quickly. Please don’t hesitate to contact us for a no-pressure conversation. In the meantime, we’ll see you on the interwebs.

One more thing. If you would like to see an example of a landing page, this is the one we put together for ourselves. It’s designed to go with ads for our Live Chat Services. Victoria Berman does much of the technical work. She’s efficient because she does this exclusively for Drug Treatment Centers. If you’d like to learn more, feel free to drop us a note.

Contact Us

General Information Form 800 Recovery Hub

  • This field is for validation purposes and should be left unchanged.